This post is for those who don’t know about LinkedIn. I will also write about how you may generate leads from LinkedIn. This post is based on tactics recommended by LinkedIn for generating B2B leads.
LinkedIn (/lɪŋktˈɪn/) is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals. As of April 2017, the platform had 500 million members in 200 countries, out of which more than 106 million members are active.
It is very simple to use just create your account and get started. Unlike Facebook, you may send a connection request to anyone on LinkedIn. Also, make sure that you don’t spam people and post silly posts.
Three in every four B2B decision-makers and more than 80 percent of C-suite members now use social media to inform their buying decisions. Almost 70 percent of the B2B buyer’s journey now occurs through digital channels.Forbes
Demand Gen Report
There are 5 steps to generate more leads and opportunity for dialogue.
Look does not matter for being successful, but it does have a first impression. So, upload a professional photo. I have seen many companies/business have a user profile. There are options in LinkedIn as company pages, you may create a company page. Here is the list of to-does and not-to-does.
- Use a professional picture.
- Use the background picture on your profile to show a bit of your out-of-work life.
- Have a smiling face, facing the camera.
- Dressed in a way that shows professionalism and respect.
- Casual photo.
- Low-quality photo (grainy, dark, overexposed).
- Full body shots.
A Compelling Headline
Generally, we write our latest job title in the headline. But think like a business owner/recruiter. Suppose you are reviewing a candidate for a position in your company. So the person who is reviewing your profile must get a context of what you do or offer. Generally, people use this format.
[Your role description], helping [your customers] solve [their problems]
One example might be:
Tech Consultant, helping Startups in building a full-fledged product from MVP.
Use words in your summary that your prospects often search for to boost SEO on Google. You can base these on your own discussions with customers or your marketing team’s insights
Summarize Your Story
Think about this as a 30-second-pitch. Focus on what you do, how you help your customers. Try to avoid bullet points. Follow this structure:
- Passion: A sentence about what motivates you professionally and what that means for customers.
Background: Not more than two sentences summing up your career.
- Company: Tell about the solutions you offer and how they have helped your customers.
- Call To Action: Share your contact details to get in touch with you.
Add Rich Media
Embed relevant rich-media content in your profile. You may use LinkedIn as a personalized content hub by directly linking contacts to contents you’ve posted on your profile. It is better than many corporate websites. You may also add a few minutes of video and even your blog posts. Your rich media must focus on your Summary and Experiences.
Analyze Your Profile
LinkedIn has an inbuilt feature which allows you to see who has viewed your profile. Also, you get the last 90 days record of those people. These may help you to approach your potential customer in a more personal manner. Make sure that you too view other profiles in public mode because it is more likely that the other person too will visit your profile.
This is just the basics there are more detailed explanations in the LinkedIn Sales Solutions site or you may download this report.
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